Expedition Evans (US)
Braunsberger Media developed the Squarespace website for Expedition Evans, a project that follows Jade and Brett Evans as they rebuild a wrecked boat to fulfill their dream of sailing around the world. The website is a vibrant platform that showcases their journey, engages their audience, and supports their sailing adventure through various multimedia content and community interaction.
Key Features of Expedition Evans' Website:
Dynamic Video Content: The website prominently features the "Expedition Evans" video series, including their latest episodes and adventures. This content is central to engaging their audience and sharing the real-life experiences of rebuilding and sailing their boat.
Interactive Blog Updates: Regular blog posts document their journey, providing updates, insights, and personal stories from Jade and Brett. These posts deepen the connection with their audience, sharing the highs and lows of their sailing adventures.
E-commerce Functionality: The site includes a shop where followers can purchase merchandise, helping to fund their journey. This feature not only supports the project financially but also allows fans to feel more connected to the Expedition Evans team.
Community Engagement: Visitors can subscribe to their newsletter for updates, follow their journey on social media, and even donate to support their adventures. These features facilitate a strong community around the Expedition Evans brand.
Informative and Inspirational Content: The website also provides a detailed backstory on how Jade and Brett started their journey, including the significant challenge of starting with a damaged boat, which adds an inspirational element to their story.
Our Role at Braunsberger Media
In creating the website for Expedition Evans, our responsibilities included:
Strategic Content Development: We developed content that captures the essence of Expedition Evans' adventurous spirit and the practical steps of their journey, designed to engage and inspire their audience.
Visual and Interaction Design: Our design team ensured the website is not only visually appealing but also user-friendly, with easy navigation and a layout that enhances the viewing experience of their video content and blog updates.
SEO and Online Marketing: Implementing SEO best practices to enhance the site’s visibility and attract more followers, ensuring the ongoing success of their digital presence.
